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if-you-can't-explain-it-200-circleWhen it comes to communicating on the Web, simply put is well put.

Did you know that the average web user spends less than 5 seconds on a web page?

That’s why “Less is More” when writing copy for the Web.

Before you start writing, figure out your audience and your message.  Then write your copy as succintly as possible.

Jargon is your enemy.  Follow the KISS principle: “Keep it Simple Stupid.”

Need a hand?  Let us help you.  We’re experts and saying things simply.